Naughty Boy® was founded in 2014 with the aim of providing Aussie blokes with a better shopping experience when buying personal pleasure products online. Back in those days, male sex toys were often hidden away as a small category in large female focused vibrator shops, or were sold on hardcore fetish sites that could make anyone feel like a perve. We didn’t like what we saw, so we did something about it! Flash forward to 2022 and Naughty Boy has become an Aussie success story. With over 250,000 orders sent and thousands of 5-star reviews, our dream of building a dedicated male focused pleasure store has become a reality!